Welcome to a more in-depth introduction to AutoWhiz.com. Here, you'll find out more about the inner workings of the web's amazing comparison shopping search engine for auto parts. What drives us? What are we selling on AutoWhiz.com? What other things do we offer? How much do the services on AutoWhiz.com cost? Answers to these questions - and many more - are here for you.

Please also visit www.AutoWhiz.com to experience the site for yourself.

Let's begin with our Executive Summary from our Business Plan. It's a good general introduction to everything behind AutoWhiz.com.

Elyxium Effects, Incorporated, has created the most innovative auto parts comparison-shopping system on the Internet via AutoWhiz.com. On a single web page, the AutoWhiz system enables a user to compare prices, shipping options, sales tax, and brands of auto parts from all online vendors. When anyone is looking for auto parts on the Internet, it makes little sense to start anywhere else. In addition to the free comparison shopping search engine, users also find a host of useful online automotive-oriented services and communities.

In an effort to appeal to both automotive enthusiasts and novices, AutoWhiz offers a comprehensive comparison-shopping engine that helps customers locate and determine the best deals on auto parts and tools. AutoWhiz does not sell parts ‹ rather, it serves to connect consumers with part sellers. To utilize the shopping engine, a user will first be prompted to enter the make, model, and year of his car and choose from a list describing the desired part. The search engine will then generate a list of all applicable parts offered by each of our affiliated vendors, the part price, brand, part number, the sales tax info, and the shipping options. The resultant list of auto parts will be re-sortable by the price, merchant, brand, and part number fields. Once the user has decided which part to buy, he can select a link that will take him to that part's page on the vendor's site to conclude the transaction.

There will be many places where users can access the system; the AutoWhiz.com web site will be only one of these places. Here, the engine is embedded in a community-oriented site with many value-added free features, like an online vehicle logbook, user-moderated bulletin boards, automotive news headlines, and a users' vehicle showcase. AutoWhiz also plans to license out the system to other automotive-related sites ­ particularly in the content-oriented online field. Many automotive sites on the Internet are hungry to offer more services to offer their users; the AutoWhiz comparison-shopping system seeks to accommodate this need. That way, the many users of those sites will be able to comparison-shop simply and effectively using the AutoWhiz system.

Aside from the amazing and free comparison shopping search engine, AutoWhiz.com will offer a number of other free services. Auto enthusiasts on the Web can browse or post pictures of their cars, and ask questions about other car enthusiasts' rides. In our lively Bulletin Boards area, users can pose questions and start topics ranging from technical to editorial. Thirdly, users can browse our press releases and auto industry news headlines in our News and Events section. Finally, One of the most useful and valuable services is our proprietary and free Online Vehicle Logbook. Users can log all their maintenance records and our service will email them when it's time for the next service. Completely customizable, this flexible service is also available as a downloadable PHP database file, for use on users' own home pages. It's amazing technology, and it's all free at AutoWhiz.com.

Currently, there are no companies that offer an online comparison shopping engine for auto parts quite like the one AutoWhiz offers. It's true that there are other parts locators on the Internet ­ however, they are merely email generators that report to junkyards and auto part brokers. AutoWhiz.com is the web's first and best real-time comparison shopping search engine.

The automotive aftermarket industry in the United States is massive: Americans spend nearly $162 billion each year on maintaining, repairing, and customizing their cars and motorcycles. Much of this business is conducted through the World Wide Web via online auto parts sellers, junkyard networks, and other sites and services.

The AutoWhiz target market is well defined. AutoWhiz will appeal strongest to people who already buy auto parts on the Internet. Generally, this market is male, 18-50 years of age, resides in North America, and lives in a middle-income household. The typical customer listens to sports on the radio, visits a car show about once a year, and is familiar with automotive publications and often subscribes to at least one of them.

The company plans to offer the comparison-shopping system on its own web site, www.AutoWhiz.com. To gain the attention of the target market, the AutoWhiz.com site has developed a strong customer acquisition plan. The most effective way to reach this population is to have a strong online presence, and one particularly seen on strategic sites. There are three primary ways AutoWhiz seeks to reach this market: first, by placing itself as high as possible on search engines in as many categories as possible; second, through advertising and press releases; and third, by connecting with other successful (but non-competing) web sites in strategic partnerships designed to deliver the best value to both partners and users. AutoWhiz maintains this customer base by continuing to deliver high-quality search results, exciting community interaction, and constantly refreshed site features.

One of the most effective ways to market the AutoWhiz system to this audience is to license it out as a feature to automotive-related sites on the Internet. By doing this, the system becomes exposed to many the users of the licensing automotive sites for a relatively low cost to them. Through profit sharing, both sites will benefit from sales through the AutoWhiz system.

The success of AutoWhiz's marketing will rely impressing this audience with a simple message: if you're shopping for auto parts on the Internet, it makes little sense to start anywhere else.

To raise capital, AutoWhiz is offering initial investors stock. There are 10,000,000 shares outstanding, with the majority of shares held by the three directors. In June of 2001, AutoWhiz.com earned Elyxium Effects enough money to break even, after only two-and-a-half months online. The Elyxium Effects Officers foresee AutoWhiz.com continuing to operate profitably for the foreseeable future.

Ben Freda, AutoWhiz Chief Operating Officer, was Director of Product Management at Groupengines, Inc. There, he oversaw the operation of an Internet startup company that created an online community of college student groups. Mr. Freda graduated from Stanford University with a B.A. in Public Policy.

Noah Popa, AutoWhiz Chief Executive Officer, has a background in the defense industry, where he planned, analyzed, and reported cost and schedule requirements. Mr. Popa graduated from Santa Clara University Leavey School of Business with a B.S. in Marketing.

Natalie Waugh, AutoWhiz President, came from Groupengines, Inc., where she worked as the database manager. She is taking time off from her education at UCLA. She is currently a junior.

Now that you've read about AutoWhiz.com, please feel free to visit us there. Our free services are there for you - it makes little sense to start shopping anywhere else. Please let us know what you think via our feedback form. Thank you.